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Creating CMS Websites for Marketing Success on the Web

In 1993, I had my first opportunity to work with HTML. It was something I had been vaguely aware of for a while. Some sort of technology some college student had come up with based on something Apple had been doing. Something about linking documents, except that it worked on the Internet. My exposure came as a result of a quickly apparent uses for those capabilities. Hello??? No Web yet???

Now I am not going to get political here, but Al Gore did NOT invent the Internet. Al Gore helped create the World Wide Web. He championed legislation that literally transformed the Internet into the commercial entity it is today. The World Wide Web runs on the Internet. We do not say the Henry Ford invented the car or transportation. But like Henry's impact on us all, Mr. Gore is to be thanked for his vision, the ability to hear and understand what was being said to him the brains in Silicon Valley at the time, and for seeing the potential impact on our country and the world of having us all interconnected.

It seems like every few months we have to cover, once again, the same old topics and rumors about search engine optimization. And like before, the answers are going to be the same. There are no secrets. There are no special tricks that aren't widely known and utilized in every category already. And nobody has an inside track to Google. Not even Google people have an inside track to Google.

One of the purposes of the world wide web was to help people to search and share information. Since its inception, the Web is being used for numerous purposes like social networking, sharing data, pictures, videos, etc. World wide web accessibility is crucial since it is about making the web available for everyone people including those with visual or auditory impairments. 

The side effects of a recent website makeover by Empro make evidently clear how important it is to keep your website up to date, and how important it is now to keep doing that all the time. If you depend on your website for business, you know how important it is to keep your site ranked well so that you can be found. If you are like the typical client of ours, you know you should pay attention to this, but probably don't do it as often as you should.

A few months ago, Google rolled out its Caffeine SE model ranking websites. This new model placed much more importance on the currency of content as part of the SEO evaluation. Newer content meant much more than ever before, and frequent content updates also became important. This was in response to the plethora of new and popular social media outlets, as well as the proliferation of blogs, forums and tweets as sources of new content. Google saw that being up-to-date was becoming far more important, so their algorithms now reflect that belief.

If you run one or more websites, you are probably inundated with email offers to get your sites in the Top Ten results on major search engines. The offers promise great results and promote their integrity with phrases like "we use only whitehat methods to get the best results" or some other B.S. like that. Why do we call it B.S. you ask? Because the term "whitehat" is not a recognized term and has no specific meaning. It means what you think it means. Good guys wear white hats, right? This must be the good guys then? Better watch out Butch Cassidy!

The problem with most of these "whitehat" methods is that they conceal the truth of what is actually happening. Instead of providing you with the services you need to have a well-optimized website that consistently performs, they simply charge a fee to point a bunch of links at your site long enough to get you in the top results, and then drop you when you don't continue your subscription. Your website then plummets in the rankings because it was never really set up well to begin with. I.E., you didn't get the services you really needed.



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